PRODUCT DEVELOPMENT AND INNOVATION
At PIZZA, we constantly look for ways to come up with offerings that are enticing, accessible, unique, and sustainable. Led by our Research and Development team, we believe that developing new products with sustainability in mind drives innovation and WOWs guests.
Product Concept Development
Guest insights indicate innovations for new menu concepts and product improvement which are evaluated and tested for market potential. Boundaries breed creativity – we optimize the existing equipment and ingredients that we have in pursuit of innovative ideas, allowing us to get the most use out of our existing resources and reduce any potential food waste.
Kitchen Profile Development
Based on the product concept brief, we develop and fine-tune the kitchen profile to produce a final prototype that is commercially ready. This includes testing the store processes to determine replicability, food and packaging costs, and feasibility of current kitchen equipment.
Product Feasibility
The operational viability and scalability of the product are measured through production consistency, financial forecasting, reliability of supply for raw materials and kitchenware, and the distribution capacity through our multiple sales channels.
Product Launching
New products are systematically prepared for introduction to the market. This phase involves supply build-up, systems preparations, the completion of product manuals, as well as training and marketing communication materials.
16
New products launched in 2024
Product re-engineering of thin crust pizzas across all variants included as one count
Food Quality & Safety
We see to it that the food we serve is of excellent quality and is safe for consumption. We promote and adhere to our health and safety protocols that align with the highest standards demanded by the industry at every stage of our operations, from product development to sourcing, logistics, and production to serving our guests.
Product Development
We are in full compliance with the Food and Drug Administration (FDA) Philippines and the National Meat Inspection Service (NMIS) requirements. PIZZA’s R&D team has developed and implemented our internal principles and standards in food safety and quality. A shelf-life guide of materials is maintained to ensure safety and quality.
Audit on Receiving
All materials must be thoroughly inspected upon arrival. Product temperature, delivery vehicle cleanliness, hygiene, shelf-life, and packaging integrity are measured for compliance. Stringent receiving procedures are also carried out for materials delivered to our stores.
Audit on Dispatching
The inspection extends to the dispatching activities to our stores–from the delivery vehicles’ compliance with hygiene and temperature requirements, quality and safety of finished products, to the packaging interior before dispatch.
Quality, Service, Cleanliness, Hospitality (QSCH) Audits
Our internal and external QSCH audits ensure that safety and quality controls are consistently maintained for both our food and service across all our stores. Our internal QSCH audit is conducted thrice a year across our company-owned and franchised stores to help us benchmark against similar players in the dining industry. Stores are assessed on:
Service and Hospitality
We give emphasis on THINK GUEST – one of the main components of our WOW! Culture. This not only includes the cleanliness and conditions of our stores, but also the way we attend to and serve our guests.
Product Quality
We pay extra attention to the standard product freshness, storage, and food preparation, and other quality control points.
Supplier Audit
PIZZA procures materials only from suppliers that satisfy our globally accepted food quality and safety standards on food safety practices, microbial hazards assessments, employee and facility sanitation, and end product analysis. Audits are conducted by our quality assurance (QA) officers during the screening process for new suppliers and as part of risk-based surveillance. In doing so, we uphold the Health, Safety, and Quality requirements in our Supplier Code of Conduct and Ethics. 40 suppliers were screened for food quality and safety in 2023. Out of these screenings, 13 new suppliers have eventually been accredited and 23 existing suppliers have passed surveillance audits. For the 4 existing suppliers who have failed the audits, we have taken appropriate actions based on the severity of the non-conformance.
Food Safety Training
PIZZA employees are trained in food handling and serving, as well as recognizing and preventing food-related health hazards. We require all our food handlers to be trained as food service professionals using ServSafe standards. The training includes food safety, time and temperature, cleaning and sanitation, cross-contamination and allergens, and personal hygiene.
PIZZA is committed to evolving alongside guests’ tastes. We will continue to offer choices that delight guests while also providing indulgences for the growing segment of health-conscious and environmentally minded guests.
We’ve broadened our selection of healthier and eco-friendlier options to meet guest demands, including Shakey’s plant-based burger, chicken nuggets, and pizza, and R&B’s plant-based milk tea with soy milk and seaweed boba, introduced in 2022. Project Pie and Peri-Peri have also introduced balanced diet choices.
Shakey’s Good Menu includes Century Pacific’s ‘unMEAT’ – a non-GMO, cholesterol-free, preservative-free, and trans-fat-free option, rich in protein and fiber. Partnering with Century Pacific Food, Inc. (CNPF), we aim to offer delicious, affordable, healthy, and environmentally positive alternatives
As pioneers in the Philippine restaurant industry’s shift to plant-based options, we strive to make these diets affordable and widely accessible. Our plantbased offerings continue to be popular among vegetarian, vegan, and flexitarian patrons, supported by our rotating bundle selections. Based on focus group insights and guest feedback, we are confident that our healthy menu items will impress even those new to plant-based foods.
PIZZA believes in providing an excellent guest experience to anyone who comes to our stores. To this end, we’ve renewed our commitment to making product nutrient, allergen, and sensitizer information available to comply with regulatory and statutory requirements.
Our corporate QA team has completed the allergen, sensitizer, and calorie information of standard menu items offered for sale across all brands, which are readily available upon request. We also offer more nutrient information, such as calorie content, carbohydrates, protein, total fats, trans fat, saturated fat, sugar, and sodium. As certain cities move towards requiring in-store information by end-2025, we are working towards making information available through various communication channels before the implementation deadline.
This commitment to complying with regulatory requirements on nutritional information and consumer awareness on nutritional value helps our guests have a better experience with our stores. Additionally, it ensures guest welfare by providing allergen and sensitizer information so the guests can make informed choices
Our 2024 Annual and Sustainability Report provide insights on how we are creating long-term value for our shareholders and the planet.